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Facebook has acquired face.com

 

 

Facebook has acquired face.com a in $100 million. There is no official announcement on the amount of the deal but different blogs have reported that the acquisition costed Facebook between  $60- 100 million. The recent influx of billions of dollar’s after IPO Facebook is on Shopping spree. The latest addition is Face.com an Israeli company which is operating the leading face recognition platform.

Face.com platforms is built to support mobile and web devices directly from cloud. Face.com technology help people to tag their own photos and discover the photos of themselves and their friend’s.

PhotoTagger is an app of face.com which allows a user to tag their album or their friends album to scan for faces.

CelebrityFindr: This app scans Twitter and recognize the pictures of celebrities which has been posted publicly.

face.com has announced the news on their website. face.com has said:

“We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do”

 

Why Facebook has acquired face.com?

1.face.com has a strategic value for Facebook as face.com has the experience of using face recognition technology on Social media to offer better image experience. Facebook is working extremely hard to improve the image experience of users and to do that face.com will  play a great role.

2. Human resource which has the ability to produce extraordinary applications.

2. It will also allow Facebook to have the biggest interconnected album on Planet earth. It will be of great value in the coming years for Facebook.

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