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Oracle has bought: Virtue in $300 million



Oracle has announced on 23 rd May through press release that they have bought virtue a leading a social marketing and engagement platform. Oracle has announced that


[highlighter color="gray" ]“It has entered into an agreement to acquire virtue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+”.[/highlighter]


Virtue started in 2006 when Online video was catching the imagination of the users throughout world. Virtue focus was to help brands to assemble withe video centirc communities. As virtue explains that their idea was to help brands to capitalize on the phenomenon of the tremendous growth of online video.


Reggie Bradford founder of virtue while interacting with clients listened for requirements which allowed him to shape the future of Virtue. A comprehensive tool was required by companies to handle Social Media Marketing. 2006-09 was the period which transformed internet and social media for ever. Reggie Bradford was intelligent and insightful enough to peek in to the future and Virtue build Social Relationship Management.


Virtue is also one of the few Facebook preferred developer group. Virtue Software-as-a-Service(Saas) is being adopted by top brands in the world.

What is the Gains for Oracle and Virtue with this deal?

1. Oracle client list and a Global Sales force will increase the potential of Virtue by many fold.

2. Virtue is an interesting addition in Oracle portfolio and has opened a new market for them.

3. Virtue is a tiny player in the vast list of the services provided by Oracle, but as Oracle have stated

[highlighter color="gray" ]“Oracle’s leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are expected to create the most advanced and comprehensive social relationship platform” [/highlighter]

Oracle has bought Virtue in $300 million. It will interesting to see that How Oracle has nurtured Virtue because Oracle at its core a technology company and Virtue at its core a company uses its technology to deliver marketing result for its client.

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