Your one hundred and forty characters on twitters are very important for companies and Companies are listening to your tweet’s on twitter very carefully. I have used data from from my personal Twitter account only. The quantity of data is not heavy but certainly it tells us a lot about the quality or seriousness through which companies are listening twitter.
1- Tweet about an outdoor ad of IBM cloud computing on 8 Feb 2012
Received a reply from IBM cloud computing in few hours on same date.
2- Tweet about icici bank facebook application.
Received reply from ICICI bank in two days.
3-Tweet about Samsung Galaxy Pro
Samsung Galaxy pro account re-tweeted the tweet.
4: Tweet about Go Daddy
Received a reply from HostGator
None of the above tweets were send to see the reaction. I normally tweet and all of them are just an expression at a point of time. certainly over a period of time the reply which I received generated an interest in me to write something about it.
Companies are listening to Twitter for the following reason.
Educating and Engagement: Twitter is a platform where any company can directly engage and educate the user about any its services and product. IBM Cloud computing has literally replied to me directly saying here here is a video that explain’s how IBM cloud computing is helping to sell fish seventy percent faster. The video literally helped me to know at-least in a layman terms.
*It also indicate the level of seriousness through which IBM cloud computing is listening to Twitter. I am not even their potential client
which they also know but they engaged with me. I am pretty sure that IBM cloud computing is also generating quality sales leads also.
There are many companies who are using Twitter
Sales Lead: Twitter is a very important for business to generate potential sales leads. I Tweeted about my bad experience with
Go Daddy and HostGator was quick enough to pick my Tweet as a potential sales lead. By concentrating on the keywords companies are using Twitter to find business.
Marketing and Branding: Any company should comprehend the dynamics of Twitter very carefully before using it for the purpose of marketing and branding. Twitter is a great opportunity for B to C business if handled very carefully and in a committed way.
Every company should Follow few basic rules while venturing in to Twitter.
1- Be patient.
2- Listen very carefully and engage exactly on the point you have listened. Your result will directly depend on how carefully a company is listening on twitter.
3- Be vulnerable, don’t try to defend and again Listen very carefully.
For every company Listening Twitter very carefully and then engaging will open ample opportunity