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Your one hundred and forty characters on twitters are very important for companies and Companies are listening to your tweet’s on twitter very carefully. I have used data from from my personal Twitter account only. The quantity of data is not heavy but certainly it tells us a lot about  the quality or seriousness through which companies are listening twitter.

1- Tweet about an outdoor ad of IBM cloud computing on 8 Feb 2012

Received a reply from IBM cloud computing in few hours on same date.

2- Tweet about icici bank facebook application.

Received reply from ICICI bank in two days.

3-Tweet about Samsung Galaxy Pro

Samsung Galaxy pro account re-tweeted the tweet.

4: Tweet about Go Daddy

Received a reply from HostGator

None of the above tweets were send to see the reaction. I normally tweet and all of them are just an expression at a point of time. certainly over a period of time the reply which I received generated an interest in me to write something about it.

Companies are listening to Twitter for the following reason.

Educating and Engagement: Twitter is a platform where any company can directly engage and educate the user about any its services and product. IBM Cloud computing has literally replied to me directly saying here  here is a video that explain’s how IBM cloud computing is helping to sell fish seventy percent faster. The video literally helped me to know at-least in a layman terms.

*It also indicate the level of seriousness through which IBM cloud computing is listening to Twitter. I am not even their potential client

which they also know but they engaged with me. I am pretty sure that IBM cloud computing is also generating quality sales leads also.

There are many companies who are using Twitter

Sales Lead: Twitter is a very important for business to generate potential sales leads. I Tweeted about my bad experience with

Go Daddy and HostGator was quick enough to pick my Tweet as a potential sales lead. By concentrating on the keywords companies are using Twitter to find business.

Marketing and Branding: Any company should comprehend the dynamics of Twitter very carefully before using it for the purpose of marketing and branding. Twitter is a great opportunity for B to C business if handled very carefully and in a committed way.

Every company should Follow few basic rules while venturing in to Twitter.

1- Be patient.

2- Listen very carefully and engage exactly on the point you have listened. Your result will directly depend on how carefully a company is listening on twitter.

3- Be vulnerable, don’t try to defend and  again Listen very carefully.

For every company Listening Twitter very carefully and then engaging will open ample opportunity

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