The iconic Twitter bird is no longer same. Twitter bird which has amazingly represented everything for which Twitter stood for has been more simplified and strongly connected to the brand Twitter. From June 6 you must have noticed that Twitter bird is not the same.
“Twitter is the bird, Bird is Twitter” it is the new philosophy of Twitter. Now you will not see text, bubbled typefaces, or a lower case t to represent Twitter.
The reason Twitter has quoted for this extraordinary transformation in the concept of Twitter bird is
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility” .
Twitter has also released a video related to the new bird.
Twitter is going through some extraordinary changes in the structure of the organization also. Techcrunch has reported that Satya Patel product VP has stepped down. Allthingsd has done an analysis on the recent transformation in Twitter.