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YouTube the biggest theater in World!

YouTube statistics number is Mind boggling and it gives us a lot of insight about the reach and amount of time people spend on YouTube as well the value which YouTube is adding to everyone.

Traffic
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second- YouTube is the only medium where even copyrighted and self-generated  content is loaded, viewed, shared and downloaded and the main reason behind it YouTube has been to generate value for everyone.

Over 4 billion videos are viewed a day

Over 800 million unique users visit YouTube each month.

Over 3 billion hours of video are watched each month on YouTube

The above statistics tells us about the power of YouTube  not only in terms of traffic but the amount of time people spend there. The best part of YouTube is it is free, open and the content it provide is great. YouTube has also been able to keep the content free from censured or content which cannot be considered general. YouTube tagline is broadcast yourself and they have developed a mechanism which is able to keep YouTube clean and accepted among general public through out world.

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

-70% of YouTube traffic comes from outside the US

-YouTube is localized in 39 countries and across 54 languages

-In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

The question is why YouTube is so widely accepted, used to view and upload videos. There are two major reason behind it
- It is an open environment where anyone can view the video uploaded by someone. This open ecosystem in which people can share, comment, view and upload their content has itself become the biggest theater which humans have never seen in history. The best part of this theater  is that every one has their screen on which they can show their show to all over world and make money out of It. The main point we would like to make is YouTube has helped in democratizing the production of creative content and created a channel through which it can reach to people and monetized it also. Artist like Justin Bieber happened only because of YouTube.
The live telecast of IPL on YouTube was a historic moment and we can expect to view major tournament like IPL or a wprldwide release movie of a Movie on YouTube.
YouTube Partner Program

-30,000+ partners from 27 countries around the world

-Pay out millions of dollars a year to partners

-Hundreds of partners are making six figures a year

-Partner revenue has more than doubled for four years in a row

For the success of every project it is very necessary that project should be financially feasible and YouTube has developed a very powerful mechanism which has made them a Financial hit. YouTube is a one of the biggest community of people which is present on internet to Planet, view and upload video. The recent viral video Kony 2012 Invisible Children is a great example of the reach of YouTube. The video was viewed more than eighty four millions times in less in twenty days.
The immense clout which is YouTube has through out world in terms of user is one of the main reason that it is one of the main pillar of marketing for marketers.
Monetization

 3 billion video views per week globally is being monetized

98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network

Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable

Out of 120 billion views which YouTube has Monthly ten percent is able to monetized itself. We have already pointed out that on two fronts that is reach and YouTube has been financially feasible for everyone.

Product Metrics

-More HD content than any other online video site

-Thousands of full-length movies on YouTube

-10% of YouTube’s videos are available in HD

-YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011

The YouTube player is embedded across tens of millions of websites.

The business model of Google is impossible to copy because YouTube is providing every content available to user free still able to produce value for user, content developer and for themselves.

Content ID

-Content ID an art of technology which has been developed for content developer so that  they could mange their content even it is loaded by another user.

-More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label

-More than eight million reference files (over 500,000 hours of material) in Content ID database.

-Over a third of YouTube’s total monetized views come from Content ID

More than 120 million videos have been claimed by Content ID

Through Content ID user can monetized block or remove the content. This technology has provided YouTube a relevancy  when digital piracy is on high.

Social Media

500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.

100 million people take a social action on YouTube (likes, shares, comments, etc) every week.

An auto-shared tweet results in 6 new youtube.com sessions on average, and more than 500 tweets per minute containing a YouTube link

Millions of subscriptions happen each day.

More than 50% of videos on YouTube have been rated or include comments from the community

Millions of videos are favorited every day.

YouTube is also a major driver of traffic on Social Media through share. YouTube videos are also causing a Facebook user to spend more time on that network. What make YouTube is so special is that it is one channel which is adding value to everyone in the value-chain. From a single individual to a big media company, every one is getting value from YouTube in terms of marketing,branding, mind-share and at last money. It is three hundred sixty degree value addition.

The statistical Data has been taken from YouTube

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