videathink.com » Anti Smoking Campaign ad http://videathink.com Tue, 16 Apr 2013 18:05:30 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Chanting Lighter used in an Anti Smoking Campaign made by Oglivy http://videathink.com/advertising/anti-smoking-campaign/ http://videathink.com/advertising/anti-smoking-campaign/#comments Wed, 28 Mar 2012 12:04:22 +0000 Rai http://videathink.com/?p=1037 An anti smoking campaign ad  has fused brilliant consumer behavior pattern and culture by using a particular mantra which is chanted when some one dies in India to communicate the message. The ad is made by Oglivy.   This ad reflects following points *Consumer behavior-Good understanding of consumer behavior which is prevalent in India. In India there is a format of [...]

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