Madhu Trehan in “Can You Take It” has raised one question again and again with top notch editors of India about Times Of India’s advertisement strategy. Her emphasis on that question some times amazed me. I always knew that we are facing some real problem when it comes to media in terms of digital and print. You may also like:The Hindu takes on...
Tag Archives: Times of india
India is on the verge of war between two top publishing houses of India. The Hindu king of South India and Times of India a media power house in India. It all started last year when Times of India was launched in Chennai and Times Of India launched an ad campaign against The Hindu describing the news paper as boring. South India is the stronghold of The Hindu. You...
toibru_gold-add ◄ Back Next ► Picture 1 of 1 Times of India again brought brillinat innovation in their an ad campaign by bringing the aroma of BRU gold directly to the readers. On Feb 19, BRU Gold half page advertisement on first page certainly called for my interest. It was the nature of advertisement which caught...