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STEVE JOBS Biography:1955-2011 A life which teaches excellence


“Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes.The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo.You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world – are the ones who DO!

The above line is the script from an ad campaign “Think Different” of Apple computers. In this script one line “they push the human race forward” was written by Steve Jobs himself.( Steve Jobs written by Walter Isaacson)

Steve jobs has indeed forwarded the human race and his death is a great loss for human civilization. The pace with which he transformed many industries was a great achievement for human civilization and transformation like this happens rarely. Why we say that it is a loss for humanity because in the coming years we will able to see the real impact of the work he has done. If Bill gates thought of having personal computers on each table then Steve has put a personal computer combined with smartphone in the hand of every human.  He was a man of technology imbibed with intuition. Intuition is an extraordinary quality with one problem. Intuition lacks support of facts  but here the man who was intuitive was Steve jobs. He was not only an artist but a great visualizer. He always knew that which one is best design. He was a master of advertisement, communication, branding and how to have the largest mind share.

It is not easy to bring all these qualities at one point and very few has been able to use each one of them effectively. Even Steve also struggled to do it effectively in the first phase of Apple. He always knew how to get his work done even if he is not an expert of that assignment. In second term he used these abilities like a Zen master. After completing Steve jobs biography by Walter Issacson, first time we got an opportunity to know Steve Jobs and a lot can be learn from this book on the subject of life,Spirituality, work, design, innovation and Business.

You will die: In his whole life he has a prophecy for himself that he is going to die early in his life. He shared his view with many people around him but he shared it most with himself. When you live by thinking that one day you will die, it will force you to align your actions with this concept. Death is unique acceptance of how much valuable your life is. This acceptance will give very few choices. One thing for sure, it has always brought excellence known or unknown.

Don’t be a bozo: Always give your best to your work and to your life. You can live a mediocre life, can make a mediocre product and still you can move forward and survive. There is only one problem with this and that is you don’t know- what is the best you can do”? Always work hard for your to produce best.

Focus- Bring focus in your life. Always remove the distraction from your life, work and business. Focus gives you the intensity to achieve your goal.

Make great Team, rally it and keep it- You can’t make a great product without a brilliant team. Always work with people who are master of their business. Work very hard to make a great team and keep it. One of the most important things that every leader should be able to do is to rally their team in one direction for one goal.

Be simple- Simplicity is the most complicated thing anyone can achieve. Nature acts with simplicity, produce the result with simplicity. Always try to decrease the number of steps in flow chart. Think simple, Live simple and execute Simple.

Do what you want to do: choose your path and follow your path with a believe it will turn OK. Don’t waste your time in living a life which you never wanted. It is very important to have freedom in present. Freedom in future is not a reality. Be free and choose what you want to do with your life.

Be spiritual:  spirituality is one thing that will be with you throughout your life and after life also. Live a spiritual life and be always in touch with your source of energy.

Perfect design: A design is not prefect till it is not minutely fine tuned internally or externally. It is the principle which nature follows while designing anything. In nature everything is finely tuned internally and externally. It is about the integrity of the design. Always follow it with full perfection.

User experience: There is only one aspect which creates the basic difference between two product in the same category is user experience. User experience is always an aggregation of every interaction of user with the product.  He never compromised on user experience and this is the main reason he was able to make products which has cult loyalty. This principle fits for every industry in the world from hotel industry to technology. If you want to make a great product then always ask yourself that your product is giving the best user experience or it can be more. Be honest about and let the user enjoy it.

Create your own reality: Through your sheer will power you can make reality malleable. If you have achieved it once and practiced it enough in your life you can do it again. It makes you so much powerful that it takes your convincing power and charisma to a completely different level. It needs a very powerful intention towards goal.

Quit: Quit from the world of Steve jobs never but when he started the second inning at Apple, he played a master stroke in quitting a two decade old rivalry with Microsoft. He was aware that how this rivalry is sucking energy from Apple.You should always know when to quit because it is very important. Quitting doesn’t mean that you have lost. You should not die while fighting if you have to win a fight. QUIT, revise your strategy and then again went back to your business.

Risk: It should be an integral quality of being human and every business. There are no guarantee of success in every venture but risk should always be a part of the business. The integral ability to take risk is the one thing which distinguishes between companies which last and don’t last.

Innovate, Cannibalize and Innovate: There is only one thing which is going to keep you at the leader ship position. Innovate and be the first mover, till the time your other competitor is going to copy you again innovate and cannibalize the last innovation. It is a dangerous cycle but if you can do it then there is no doubt you will be leader. Steve jobs was deeply influenced by Innovators Dilemma by Clayton M. Christensen

While reading the Steve Jobs biography, author Walter Isaacson has shown the negative or dark side of Steve jobs related to his authoritarian way of leading, abandoning his daughter and many more. I will say that all of his negative side where product of only one incident and that he was abandoned by his biological parent. I am strictly not saying that he was right but what I am pointing that how much our life is run because of the relationship we share with our parents and incidents happened in our childhood. No one is born without his dark side. From Mahatma Gandhi to Albert Einstein everyone has their dark side of their life and they were brave enough to deal with all of them successfully and great enough to share with us. I also suppose that by allowing the author to portray truth he has done complete justice with his biography. At last thank you Steve from Videathink.

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  1. vidya says:

    its a great article

  2. vidya says:

    great post

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