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Google vs Death: Launched Calico with a Time Magazine cover

Time cover

Google latest venture Calico is launched with the help of an exciting cover page story on Time magazine and naturally an official blogpost.

Larry Page CEO and Co-Founder of Google gave an extensive interview to Time magazine regarding Calico.

Om his Google+ Page Larry Page posted

Larry Page Post

In the official blog Post Google said that Calico, a new company that will focus on health and well-being, in particular the challenge of aging and associated diseases. Arthur D. Levinson, Chairman and former CEO of Genentech and Chairman of Apple, will be Chief Executive Officer and a founding investor.

Art Levinson will remain Chairman of Genentech and a director of Hoffmann-La Roche, as well as Chairman of Apple.
Tim Cook, Chief Executive Officer of Apple, said: “For too many of our friends and family, life has been cut short or the quality of their life is too often lacking. Art is one of the crazy ones who thinks it doesn’t have to be this way. There is no one better suited to lead this mission and I am excited to see the results.”

How media reacted when Google announced launch of Calico.

MIT Technology Review one of the most respected  magazine on technology took a dig on this announcement. They posted an article with headline “Google to Try to Solve Death, LOL” .

They mentioned an interesting joke about Silicon Valley

A joke about Silicon Valley is that entrepreneurs always seem to focus on the problems facing people of their own age. That’s why young programmers have endless ideas for Websites that will tell them what bar to hang out in. Then, in middle age and with marriage, it’s onto inventing fertility apps .

Eventually, as your hair goes grey, you have to fix death itself.

That is harsh but many other online publication were appear to be amused or wondering about the latest venture of Google. Even Time Magazine is wondering about Calico.

Time  magazine has  said “That would be crazy-If it were not Google”. There is no doubt that Launch of Calico is one the craziest idea ever came out of Google but the idea has credentials because it is backed by none other than Google.

Calico will  solve the Problem of aging or not only future will tell but Google is certainly exploring path breaking ideas.

What are your views about Calico?

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