Marrissa Mayer will now lead Yahoo as CEO and President from 17th July. She will be the fifth CEO of Yahoo in less than a year still she is the most promising and bright promise Yahoo board member has opted to lead Yahoo. Marrissa Mayer herself Tweeted about the new development.
Yahoo one of the world’s largest consumer internet brands choice to opt Marrissa Mayer a leading consumer internet executive also signals a renewed focus on product innovation to drive user experience and advertising revenue. Yahoo leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.
Marrisa Mayer said Mayer said, “I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”
Marrissa Mayer has been a employee of Google for 13 years. Marrissa received her BS in Symbolic System and MS in Computer Science from Standford University. Several patents on Artificial Design and Interface Design has been credited to her. She joined Google as the 20th employee and first female engineer. The role Marrissa Mayer has played at Google:
- She has played the role of developing Google flagship product and its home page.
- She has launched more than 100 features and products at Google which includes image, book, product search, toolbar, Google news and Gmail.
- She has curated the Google Doodle Program.( A unique and successful branding strategy)
-She has also founded The Associate Product Manager Program which has hired 300 Company’s future leader.
-At the age of 33 she was youngest women ever included in the top most powerful business women in world.
- World Economic Forum has awarded her as a Young Global Leader.
In the press release Yahoo pointed that “The Board of Directors unanimously agreed that Marissa’s unparalleled track record in technology, design, and product execution makes her the right leader for Yahoo! at this time of enormous opportunity,” said Fred Amoroso, Chairman of the Board of Directors”
Yahoo! Co-Founder David Filo said, “Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley’s most exciting strategists in technology development. I look forward to working with her to enhance Yahoo’s product offerings for our over 700 million unique monthly visitors.”
No doubt that Marrissa Mayer is technocrat with the amazing ability to understand user experience, branding and business. Yahoo will certainly not be a cake walk For Marrissa but interesting part will be the transformation she will be bringing to Yahoo.