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BlackBerry Curve 9320 launched by RIM

BlackBerry Curve 9320 is launched by RIM. BlackBerry Curve 9320 is available in the market for sale but its price has not been announced. The announcement of the launch of BlackBerry 9320 was made through official blog of BlackBerry. BlackBerry curve 9320 is an interesting addition by RIM.

On 18th April BlackBerry curve 9220 was launched especially in India and just after twenty Days BlackBerry curve 9320 is launched. Price of BlackBerry Curve 9320 is still not announced.

What is actually BlackBerry Curve 9320?

Socially Dedicated: BlackBerry Curve 9320 has dedicated BBM key. BBM is built inside top social networking apps like Facebook and Twitter. BlackBerry is leveraging the extreme potential of BBM by building it inside the top Apps.

FM Radio: FM radio is available in BlackBerry curve 9320.

Qwerty & Slim- Qwerty is the signature keypad combined with slim style raise the look and feel experience  BlackBerry Curve 9320

to a different level.

Battery Life: BlackBerry Curve 9320 provides Seven hours talk time and 18 days stand by time.

BlackBerry Curve 9320 Camera: 3,2 MP with Flash and video recording. 4x digital Zoom is available in BlackBerry Curve 9320 with image stabilization and Geo-tagging.

Screen:BlackBerry Curve 9320 has 2.44 inch screen( measure diagonally). Screen is Tansmissive TFT LCD with q 320*240 resolution.

BlackBerry Curve 9320: 

  • UMTS: 2100/1900/850/800 MHz or 2100/1700/900 MHz
  • GSM/GPRS/EDGE:850/900/1800/1900 GSM/GPRS networks
  • UMTS / HSUPA: 5.76 Mbps
  • UMTS / HSDPA: 7.2 Mbps

BlackBerry 7.1 OS: BlackBerry Curve 9320 runs on the next generation  BlackBerry 7.1 OS. BlackBerry 7.1 OS offers voice activated universal search with Bing and auto suggest facility in BlackBerry browser. The mobile Hotspot feature on BlackBerry Curve 9320 allow the user to share his wifi Hotspot with five other devices at once.

Featured apps: BlackBerry Curve 9320 offers autonomous and assisted GPS with preloaded BlackBerry Maps. BlackBerry Travel, BlackBerry Music and BBM also preloaded in the smartphone.

An interesting Feature on BlackBerry Curve 9320: Parental control as a feature in BlackBerry Curve 9320. It is really an interesting feature which will allow the Parents to restrict phone numbers, websites and lots of social networking application.

Interesting observation:

BlackBerry curve 9320 is presented on the website of BlackBerry alongside BlackBerry curve 9220 which was launched twenty days back in India with lots of press coverage. BlackBerry Curve 9220 is a phone specifically launched to target youths and entry level smartphone customers. With in twenty days BlackBerry has launched an upgraded version of BlackBerry Curve 9220 and BlackBerry Curve 9320 is pitched to users or buyers at-least on the website of BlackBerry with BlackBerry Curve 9220.

As per the information available on BlackBerry website the basic difference between BlackBerry curve 9320 and BlackBerry Curve 9220 are:

Carrier Networks: BlackBerry Curve 9220 offers only GSM/GPRS/EDGE carrier network then BlackBerry Curve 9320 offers UMTS/GSM/GPRS/EDGE and 3G network.

Camera: 2 MP camera without any Flash in  BlackBerry Curve 9220.In BlackBerry curve 9320 offers users 3.2 MP with Flash, image stabilization and extended depth of field.

Parental control: It is an interesting feature which will create a lots of interest in the Parents who want their children having Smartphone but they also want to control the usage.

BlackBerry is not emphasizing on business features or security features of these two Smartphones. Even in the blog post on BlackBerry official blog three features of BlackBerry curve 9320  are highlighted.

1.Style

2. BlackBerry 7.1 OS

3. Parental Control.

We have already mentioned in our earlier post that BlackBerry is targeting youth and  entry level Smartphone customers with BlackBerry Curve 9220. The latest addition clearly indicates the how BlackBerry wants to capture the entry level market of Smartphone customers, Youth with differentiated product strategy.

The price of BlackBerry curve 9220 is Rs 10990. The price BlackBerry curve 9320 is still not declared by BlackBerry but we think that the difference between price of BlackBerry curve 9320/9220 will be three thousand. Pricing strategy is very important because BlackBerry curve 9320 should not cannibalize  curve 9220.

The announcement of the BlackBerry curve 9320 on BlackBerry official blog also provide us some interesting insight.

- BlackBerry is adamant to capture emerging markets like India and Africa.

- Youth is the target point of BlackBerry.

- Apple and Samsung Electronics top smartphone manufacturer in world has captured the market share of US.  In US market BlackBerry has not been able to make an impact. BlackBerry 10 is the highly anticipated Smartphone of BlackBerry which will be launched at later part of this year. BlackBerry is working aggressively to capture the emerging markets.

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